The Important Role of Travel Bloggers in 2025
The way that tourists and globe trotters research their next destination has changed pretty drastically in recent years. Before the internet became our primary source of knowledge, travellers would look to printed travel guides like Lonely Planet as their source for where to stay and eat, and how to navigate around a country or region.
Yet the reign of these travel guides is well and truly over. For one, travellers need to purchase a book for each particular country making the research process an expensive endeavor. Further, while the guides are well-researched and comprehensive, their efforts to pack so much into one time often means that the content is generalised and not tailored to specific needs or demographics.
The democratizing effect of the internet gave birth to travel bloggers who eagerly logged their tourism experiences and shared their anecdotes and pictures with the world. This meant aspiring travellers could finally access a range of viewpoints and extremely specific advice, like road-tripping with two under two, sites for history buffs or the most luxurious hotels for honeymoons.
This has coincided with the tourism industry’s incredible growth which has made a spectacular recovery post-pandemic. The UN reported that by July 2024, international tourism bounced back to 96% of pre-pandemic levels driven by strong demand in Europe and the re-opening of markets in Asia and the Pacific.
In 2025, we’re expecting to see the interplay between travel bloggers and the tourism industry become even stronger thanks to the rise in demand for niche experiences. For example, ‘live tourism’ refers to the growing trend of travellers booking trips to coincide with the tour of their favourite music artist or festival. We’re also expecting more ‘set-jetting’ over the next few years, the trend in which tourism skyrockets when a location is featured in top on-screen productions. To illustrate, Sicily saw a massive 300% increase in interest after The White Lotus, Season 2.
Whatever the inspiration for the trip, travel bloggers help to maintain the tourism industry by offering up-to-the-minute reviews, niche advice and more. Here is our list of 50 dedicated travel bloggers, ½ being English speakers and ½ being Spanish speakers, who ignite wanderlust with artful storytelling, tips on the real hidden gems and unique, well-researched guides.
Our Recommended Top 50 Travel Bloggers for 2025
1. The Journey Era - Jackson Groves
Jackson Groves, an adventure traveller and photographer from Australia, has explored over 100 islands in the Philippines. His blog showcases off-the-beaten-path destinations and provides detailed hiking guides. Jackson's photography emphasizes natural landscapes and cultural experiences.
2 Love and London - Jessica Dante
Jessica Dante, originally from New York, moved to London in 2013 and started her blog to help visitors experience the city like locals. She offers personalized advice through videos, guides, and courses. Her content focuses on unique London experiences beyond typical tourist attractions.
3. Be My Travel Muse - Kristin Addis
Kristin Addis, a former investment banker, left her career to travel solo and inspire other women to do the same. Her blog offers detailed travel guides, personal stories, and tips for solo female travellers. Kristin has travelled to over 60 countries, emphasizing authentic and adventurous experiences.
4. Mi Viaje por El Mundo - Alejandro Nuñez
Alejandro Núñez is the creator of the blog Mi Viaje por el Mundo. He began his journey in 2014 when, at the age of 26, he decided to quit his job, sell his belongings and embark on a trip with no fixed return. What began as a space to share his experience with family and friends has transformed into a site where he collects thoughts, memories and advice about his travels. His goal is to inspire others to discover that traveling is possible, regardless of economic circumstances, proving that dedication can turn dreams into reality.
5. OM Viajes & Relatos - Olga Moreno and Juan Carlos
Olga Moreno and Juan Carlos Merino are the founders of OM Viajes & Relatos, a blog that emerged in 2016 from their passion for travel and writing. Over time, this personal project evolved to become a reference in the blogosphere, especially for travel in Spain and Latin America. Olga is in charge of writing stories and practical guides, while Juan Carlos takes care of the photographs and marketing strategy. Their community, which includes more than 5,000 subscribers, and the recognition as the Winning Account for Content Creators in 2024 reflect the impact of their work.
6. La Cosmopolilla - Patricia Rojas
Patricia Rojas, una trotamundos originaria de Motril, Granada, encontró en los viajes su mayor pasión desde la infancia. Inspirada por sus primeros viajes familiares y un atlas que recibió a los diez años, Patricia comenzó su blog La Cosmopolilla como un espacio para compartir relatos, crónicas y guías de viaje. En 2016 decidió dedicarse de lleno al proyecto, dejando su trabajo en una agencia para convertir esta bitácora en su principal ocupación. Aunque el camino ha sido exigente, Patricia continúa plasmando su amor por el mundo y su esfuerzo en cada publicación.
7. Un Viaje Creativo - Dani Keral
Daniel Castro, creator of Un Viaje Creativo, left behind a decade of work in hospitals to dedicate himself to travel, writing and photography. This project combines his passion for exploring the world and his ability to tell stories, which has allowed him to collaborate with media outlets such as Condé Nast Traveller and Yorokobu. The blog, winner of the 2017 International Tourism Communication Award and finalist in the 2020 IATI Awards, has become a benchmark for travel stories with a unique and creative approach.
8. Hey Ciara - Ciara Johnson
Ciara Johnson, a Houston native, quit her corporate job to travel full-time and document her experiences. Her blog focuses on solo travel, personal growth, and cultural exploration. Ciara aims to inspire others to step out of their comfort zones and explore the world.
9. Travels of Adam - Adam Groffman
Adam Groffman, a graphic designer turned travel writer, provides LGBTQ-friendly travel guides and cultural insights. His blog covers destinations worldwide, with a focus on alternative and indie culture. Adam's work has been featured in various international publications.
10. Legal Nomads - Jodi Ettenberg
Jodi Ettenberg, a former lawyer from Canada, started her blog to share her love for food and travel. She focuses on storytelling through food, exploring the connections between cuisine and culture. Jodi also offers resources for those with dietary restrictions, particularly gluten-free travellers.
11. Chubby Diaries - Jeff Jenkis
Jeff Jenkins, an award-winning content creator, advocates for plus-size travellers and inclusivity in the travel industry. His blog provides tips, guides, and personal stories to inspire others to explore the world confidently. Jeff emphasizes that travel is for everyone, regardless of size.
12. Honey Trek - Mike Howard and Anne Howard
Mike and Anne Howard left their jobs in 2012 for a honeymoon that turned into an indefinite adventure across seven continents. Their blog offers travel hacks, destination guides, and stories from their journey. They specialize in off-the-beaten-path and sustainable travel experiences.
13. Bemy Travel Muse - Kristin Addis
Kristin Addis is a former investment banker who left her career to travel the world solo, inspiring others to do the same.Her blog offers comprehensive guides, itineraries, and tips tailored for adventurous and independent travellers, particularly solo female explorers. Kristin emphasizes off-the-beaten-path destinations and authentic experiences to encourage meaningful connections with people and cultures.
14. Never Ending Footsteps - Lauren Juliff
Lauren Juliff, from the UK, began traveling in 2011 despite anxiety and a fear of the unknown. Her blog chronicles her travel mishaps and lessons learned on the road. Lauren aims to show that you don't have to be fearless to travel and that misadventures are part of the journey.
15. Oneika The Traveller - Oneika Raymond
Oneika Raymond, a journalist and media personality, has visited over 115 countries on six continents. Her blog discusses travel, culture, and lifestyle, with an emphasis on encouraging women and people of color to explore the world. Oneika also addresses issues of diversity and inclusion in travel.
16. Wandering Earl - Derek Earl
Derek "Earl" Baron has been traveling since 1999, sharing his experiences to inspire others to pursue long-term travel. His blog offers practical advice on how to sustain a nomadic lifestyle. Earl has visited over 100 countries, emphasizing immersive and authentic travel experiences.
17. Hey Nadine - Nadine Sykora
Nadine Sykora, a Canadian travel vlogger and blogger, has been creating travel content since 2010. Her blog and YouTube channel provide travel tips, destination guides, and humorous takes on travel experiences. Nadine has travelled to over 55 countries, sharing her adventures with a global audience.
18. The Blonde Abroad - Kiersten Rich
Kiersten "Kiki" Rich, from California, left a career in corporate finance to become a world traveller and blogger. Her blog covers travel, fashion, and lifestyle, offering guides and tips for female travellers. Kiersten has travelled to over 70 countries and is passionate about empowering women to travel solo.
19. Alex In Wanderland - Alexandra Baackes
Alexandra Baackes, a New York native, combines her passions for travel, diving, and design in her blog. She shares stories from her adventures, particularly in Southeast Asia. Alex is also a certified scuba instructor and underwater enthusiast.
20. The Planet D - Dave and Deb
Dave and Deb, a Canadian couple, have been exploring the world together, visiting over 110 countries. Their blog focuses on adventure travel and personal growth through exploration. They aim to inspire others to step out of their comfort zones and seek new experiences.
21. Nomadic Matt - Matthew Kepnes
Matthew Kepnes, known as Nomadic Matt, is a New York Times bestselling author and travel expert. His blog provides budget travel tips, guides, and resources to help others travel more for less. Matt has been traveling the world since 2006, visiting over 100 countries.
22. Salt In Our Hair - Hannah & Nick
Hannah and Nick, a couple from the Netherlands, share their travel experiences and photography through their blog. They provide destination guides, travel tips, and inspiration for creative travellers. Their content emphasizes cultural experiences.
23. Oneika the Traveller - Oneika Raymond
Oneika Raymond is an Emmy Award-winning journalist and on-camera host for Travel Channel and NBC, who has travelled to over 120 countries and lived in seven. Her blog empowers readers to step outside their comfort zones and explore the world, offering insights into travel, culture, and lifestyle. Oneika also addresses issues of diversity and inclusion in travel, inspiring women and people of color to explore the world.
24. Iam Aileen - Aileen Adalid
Aileen Adalid is a Filipina entrepreneur and travel blogger who left her corporate job at 21 to pursue a life of travel. Her blog shares her experiences and provides detailed guides on travel, digital nomadism, and lifestyle design. Aileen aims to inspire others to create a sustainable lifestyle around their passions.
25. Honey Always - Dan & Michelle
Dan and Michelle are a married couple who share their adventures and experiences on their blog, Honey Always. They focus on travel, lifestyle, and personal growth, offering tips and inspiration for couples seeking to strengthen their relationships through shared experiences. Their content emphasizes the importance of intentional living and building a fulfilling life together.
26. Indie Traveller - Marek Bron
Marek Bron is a Dutch travel blogger who started Indie Traveller to share his passion for independent travel. His blog offers comprehensive travel guides, tips for off-the-beaten-path destinations, and advice on budget travel. Marek encourages readers to embark on their own adventures and discover the world beyond typical tourist spots.
27. Our Escape Clause - Jeremy & Kate Storm
Jeremy and Kate Storm are a married couple from the USA who have been traveling full-time since 2016. Their blog, Our Escape Clause, provides detailed travel guides, itineraries, and tips to help others plan their own adventures. They focus on cultural experiences, historical sites, and natural wonders, aiming to inspire readers to explore both popular and lesser-known destinations.
28. Goats on the Road - Nick & Dariece
Nick and Dariece are a Canadian couple who have been traveling the world since 2008. Their blog, Goats on the Road, offers resources on travel, remote work, and living abroad. They provide practical advice on how to sustain a travel lifestyle, including tips on teaching English overseas, freelancing, and other location-independent jobs.
29. Adventurous Kate - Kate McCulley
Kate McCulley is a solo female traveller who has been exploring the world since 2010. Her blog, Adventurous Kate, teaches women how to travel the world safely and independently. She offers destination guides, travel tips, and personal stories, aiming to empower women to embark on their own solo adventures.
30. Viviendo de Viaje - Tania and David
Founded by Tania and David, this blog was born to share their experiences and advice after leaving their jobs to travel the world. Viviendo de Viaje stands out for offering detailed itineraries, accommodation recommendations and practical advice on how to organize a trip. It also includes a section focused on working while traveling, aimed at digital nomads. Their friendly style and well-structured content have made them a reference for those looking to combine adventure and planning.
31. Mochileando por el Mundo - Rober and Lety
Traveling couple Rober and Letyi are the founders of this blog that documents their backpacking adventures. With a focus on budget travel and experiences, they offer comprehensive guides, money-saving tips, and recommendations on the best backpacking destinations. Their motto, “Traveling is cheaper than you think,” reflects their mission to inspire others to explore the world without spending a fortune.
32. Viajando por el Mundo Mundial
The blog was founded by Mary and Edu, a couple passionate about travel who decided to turn their hobby into a digital project. Here they share their adventures around the world, with a focus on unique destinations and off-the-beaten-track activities. They stand out for their humorous stories and practical advice, such as recommendations on transportation and tips for finding cheap flight deals.
33. Salta Conmigo - Sara and JAAC
JAAC and Sara, founders of Salta Conmigo, started this blog to share their philosophy of traveling with curiosity and passion. Their content is very varied, from detailed accounts of their adventures to recommendations on cultural, gastronomic and nature activities. They also offer specific guides for traveling photographers, a reflection of their interest in capturing the essence of the destinations they visit.
34. Organizo tu Viaje - Eva and Jose Manuel
Blog creators Eva and Jose combine their organizational skills and love of travel to help others plan their adventures. Their content ranges from detailed itineraries to hassle-free travel planning checklists. They also offer recommendations for destinations ideal for families and first-time travellers, making them a trusted source for those looking for guidance from scratch.
35. Los Traveleros - Albert Serratacó y Blanca Ojeda
Blanca and Albert, the couple behind Los Traveleros, focus on urban travel and weekend getaways. With a focus on cosmopolitan cities and experiences, their blog offers guides to exploring top tourist destinations, restaurant recommendations, and suggestions for enjoying local activities. Their goal is to show that traveling is possible even with tight schedules.
36. Imanes de Viaje - Regi y Juanra
Escrito por Regi y Juanra, esta pareja de españoles comparte su pasión por los viajes y la gastronomía. Imanes de Viaje combina guías detalladas de destinos con recomendaciones culinarias locales. También incluyen relatos de anécdotas personales, lo que da un toque auténtico y cercano a su contenido. Regi y Juanra destacan por su habilidad para encontrar rincones menos conocidos y experiencias únicas en cada destino.
37. Cómete el Mundo - Henar Sánchez y Aitor
Founded by Henar and Aitor, this blog focuses on practical travel guides and food recommendations. With a clear and direct style, they offer detailed itineraries that help travellers make the most of their time in each destination. Their gastronomy section includes typical dishes, markets and recommended restaurants, making their guides a complete tool for food and travel lovers.
38. Con Mochila - Carme y Toni
A blog created by Toni and Carme, started in 2008 by two Catalan backpackers who share their travel experiences in Asia and other corners of the world. Con Mochila is especially aimed at independent travellers looking for advice on transportation, accommodation and budget. In addition, their focus on Asian destinations has allowed them to specialize and offer high-quality information for those visiting this region.
39. Diario de un Mentiroso - Miguel
Founded by Miguel, this travel blog stands out for its entertaining and humorous narrative. Miguel is a Sevillian who shares complete guides, itineraries and personal experiences in an entertaining and authentic way. His content ranges from extreme adventures to city breaks, always with a practical and motivating approach that seeks to inspire his readers to live new experiences.
40. Mundo Nómada - Pol Comaposada
Pol Comaposada, un español afincado en Tailandia, fundó este blog para compartir su amor por el sudeste asiático. Mundo Nómada se centra en guías de viaje detalladas para esta región, con consejos sobre cultura, gastronomía y logística. Pol también aborda temas como la vida de expatriado y la organización de viajes a medida, posicionando su blog como un recurso integral para explorar Asia.
41. Aprendizaje Viajero - Pablo and Let
Founded by Pablo and Let, this blog combines travel stories with personal reflections and cultural learning. Aprendizaje Viajero stands out for its thematic guides and its focus on the impact of tourism on local communities. It also includes educational resources, such as recommended books and documentaries, that enrich the traveller's experience beyond the tourist.
42. Con Alma de Viaje - Mariana Villamarín
Marina Villamarín, founder of the blog, is an Argentine who expresses her personal vision of travel as a way of connecting with oneself and the world. Con Alma de Viaje is characterized by its emotional stories and its focus on transformative experiences. Mariana shares practical advice and destination guides, but always with an introspective touch that invites us to reflect on the impact of traveling.
43. La Gaveta Voladora - Yolanda and Marcos
Yolanda and Marcos, creators of this blog, recount their adventures around the world while sharing practical guides and tips. La Gaveta Voladora focuses on sustainable and responsible travel, highlighting cultural and natural activities that respect the environment. Its content is ideal for travellers looking for authentic experiences without leaving a negative mark on the destinations they visit.
44. Mi Baúl de Blogs - Héctor Navarro
Created by Hector, this blog is a compendium of travel guides, itineraries and practical tips accumulated over his years of traveling experience. Hector shares detailed information about popular destinations as well as lesser-known corners, making his blog a complete resource for all types of travellers, so far he has visited more than 97 countries.
45. Viajeros Callejeros - Vanessa and Roger
Vanesa and Roger, the founders, have travelled to over 90 countries and share their experience on this blog. Viajeros Callejeros offers comprehensive guides, well-planned itineraries, and tips on how to maximize each trip. They also include money-saving tips and useful resources for beginners and advanced travellers.
46. Guías Viajar - Carlos and José Luis Sarralde
This blog, founded by José Luis Sarralde, specializes in detailed guides on tourist destinations around the world. With a practical and concise style, José Luis offers information on monuments, routes and cultural activities. Travel Guides is ideal for those looking to explore cities and destinations with a more organized approach.
47. Japonismo - Luis Rodríguez and Laura Tomàs
Luis and Alra are a married couple who in 2006 decided to found this blog dedicated exclusively to Japan. With a passion for Japanese culture, they offer travel guides, gastronomic recommendations and detailed explanations about traditions and customs. Japonismo is a must-read for travellers interested in exploring Japan in a deep and authentic way. It was named the second most read travel blog in Spain according to El País in 2018 and the first about a specific destination, in this case, Japan. In 2024 we won the award for Best Professional Travel Blog at the IATI Awards.
48. Comiviajeros - Ángela and Fran
Angela and Fran, creators of Comiviajeros, combine their passion for travel and gastronomy in this blog. Their guides include recommendations for restaurants, typical dishes and unique culinary experiences, as well as practical itineraries to explore destinations with a gastronomic focus.
49. Molaviajar - Adrián Rodríguez and Gosia Bendrat
Founded by Gosia and Adráni, this blog combines travel content with videos full of humor and creativity. Molaviajar offers detailed guides, tips for traveling families, and resources for planning getaways. Their relaxed style and closeness to readers have made them one of the most popular blogger couples in the Spanish-speaking world.
50. Los Viajeros - Antonio De Cara
Founded 20 years ago by engineer Antonio De Cara, this blog is an online community where travellers can share experiences, tips and stories. Los Viajeros stands out for its interactive forums and collaborative guides that gather up-to-date information on multiple destinations around the world. The forum has more than 350,000 active users, six million messages posted on the forum, thousands of hosted blogs and dozens of photographs, which according to Antonio De Cara, complement each other "to help millions of travellers fulfill their projects and dreams every year."
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