At Sim Local, our team is spread out across the world, giving us a unique insider perspective in over a dozen cities. We created this series to highlight the hotspots and hidden gems, with details only locals can provide. This week, the spotlight is on London.
I first moved to London in my twenties and, over the years, London has evolved and changed a lot, as I have. Every corner of the city holds a memory for me.
But the beauty of London lies in its perpetual motion; it's an ever-changing place that continually offers new experiences with lots of things to do and see, and memories waiting to be made.
Which main attractions in the city are worth visiting?
London's museums are, without a doubt, some of the best in the world. And the best part? Most of them are free! The Victoria and Albert Museum, or the V&A as we fondly call it, is my personal favourite. It's a treasure trove of art and design, and their fashion exhibitions are nothing short of spectacular.
The Victoria and Albert MuseumFor those travelling with children—or if you're just a kid at heart—the Science Museum is a must-visit. It's incredibly interactive, with hands-on exhibits that make learning about the universe fun and engaging. And then there's the Natural History Museum next door, where you can stand beneath the towering skeleton of a blue whale or explore the wonders of the Earth's geology.
Of course, you must visit the British Museum. Housing artefacts from all over the globe, it's a journey through human history. Seeing the Rosetta Stone in person is something that never gets old, no matter how many times you've been.
Hyde Park is one of London's largest and most beloved green spaces, right in the heart of the city. The perfect place for a picnic on a warm day! The park also hosts various events and concerts throughout the year, including a Winter Wonderland during the holidays.
What are a few hidden gems in London that tourists usually miss?
While the big attractions are fantastic, some of London's charm lies in its hidden gems—places that even some locals might overlook. Take Gordon's Wine Bar, for instance. Nestled near Embankment Station, it's the oldest wine bar in London, dating back to 1890. Stepping inside feels like travelling back in time. The dimly lit cellar, with its flickering candles and old wooden tables, is both cosy and mysterious.
Then there's the Columbia Road Flower Market, which blooms to life every Sunday in East London. It's a sensory overload in the best way possible—vibrant colours, the scent of fresh flowers, and the lively banter of vendors. Even if you're not looking to buy, it's a delightful place to wander.
For those who love the outdoors, the Thames Path offers over 40 miles of walkways and cycling routes along the river. It's a fantastic way to see the city from a different perspective. Plus, there are plenty of pubs along the way. And if you're feeling adventurous, why not try paddle boarding near St. Katharine Docks? On a clear summer’s day, you’ll get some amazing views of the city skyline.
Can I find authentic British food in the city? Is that even a thing?
British cuisine deserves more credit than it gets! Fish and chips is the classic choice, and when done right, it's hard to beat. Poppies in Spitalfields is a favourite of mine; they've been serving up golden-battered fish since the 1950s.
But let's not forget that London is a melting pot of cultures, and nowhere is this more evident than in its food scene. A curry on Brick Lane is as much a London experience as afternoon tea. The East End also holds onto some traditional dishes like pie and mash shops, where you can get jellied eels!
Borough Market is one of London's oldest food markets, near London Bridge. It's a paradise for food lovers, offering fresh produce, artisanal goods, and amazing street food from all over the world.
Which neighbourhoods offer the best local experience without the crowds?
If you're looking to escape the hustle and bustle, neighbourhoods like Richmond and Greenwich offer a breath of fresh air—literally. Richmond is a leafy haven with its sprawling park (where deer roam freely) and botanic gardens. It's the perfect spot for a picnic or a leisurely walk along the Thames. And the charming high street is lined with boutique shops and quaint cafes.
Greenwich, on the other hand, is steeped in maritime history. You can stand on the Prime Meridian Line at the Royal Observatory or explore the Cutty Sark, a beautifully preserved 19th-century sailing ship. The Greenwich Market is good for artisanal produce and street food from all over.
Greenwich ParkAnd then there's Canary Wharf. Yes, it's the heart of the banking industry, all glass skyscrapers and suits during the day. But in the evenings and weekends, it transforms. The area boasts lots of chic bars and restaurants, many with waterfront views.
Are there any festivals or local events that I shouldn’t miss?
One of the things I love most about London is that there's always something happening. From open-air cinemas in the summer to multiple Christmas markets in the winter, the city pulses with events year-round. To keep up, I often check Time Out London — my trusty resource for finding out what's on.
If you're visiting in August, the Notting Hill Carnival is a colourful celebration of Caribbean culture that takes over the streets. In September, the Totally Thames Festival celebrates the river with art installations, performances, and boat races. London Jazz Festival happens in November. And let's not forget the numerous food festivals that pop up, like the Taste of London, where you can sample dishes from the city's top restaurants; all in one place.
What’s the best way to get around London—public transport, walking, or something else?
The Tube is undoubtedly efficient for getting across the city quickly. There's something quintessentially London about hopping on the Underground. But to truly experience London, walking is the way to go. Zone One, in particular, is wonderfully walkable. You can stroll from Westminster to Tower Bridge along the Thames, taking in iconic sights like the London Eye, Shakespeare's Globe, and St. Paul's Cathedral along the way.
That said, navigating London can be a bit of a challenge, especially with its sometimes-confusing layout. Having reliable navigation is key. Google Maps is an indispensable tool, but you'll need a good internet connection. When friends come to visit, the first thing I ask is if they have a travel eSIM. It ensures your smartphone is always connected, so you won't have to worry about getting lost. Now you can get one from trusted providers like EE.
Best Of London
Best Museum: Victoria and Albert Museum (Cromwell Road)
Best Park: Hyde Park
Best Coffee Shop: Prufrock Coffee (Leather Lane)
Best Bookshop: Foyles (Charing Cross Road)
Best Fast Food: Anything at Borough Market
Best Pub: The Woolpack (Bermondsey St.)
Best Fancy Restaurant: Sushi Samba (Bishopsgate)
Is there a lesser-known viewpoint for a great sunset or city view?
Hampstead Heath provides a panoramic view that's breathtaking (and free). Climb up to Parliament Hill, and you'll be rewarded with a skyline that stretches from Canary Wharf to Battersea Power Station. It's a favourite spot among locals for picnics, kite flying, or just soaking in the sunset.
What’s the best way to experience live music or performances like a local?
London's West End is famous for its musicals and theatre productions, but for a more intimate experience, I recommend the Soho Theatre. It's a hub for new talent, from stand-up comedy to experimental plays and cabaret. The atmosphere is relaxed, the bar is cosy, and the ticket prices won't break the bank.
Before the show, take some time to explore Soho. It's a vibrant neighbourhood brimming with quirky shops and restaurants, and a nightlife scene that's second to none. You never know what other hidden gems you might stumble upon.
Are there any day trips from London that locals love but aren’t too touristy?
Absolutely! Epping Forest is a green oasis just a tube ride away. With thousands of hectares of ancient woodland, it's a fantastic spot for hiking, horseback riding, or simply escaping the urban jungle. In the autumn, the forest transforms into a tapestry of reds and golds—perfect for photographers and nature lovers alike.
Epping ForestThen there's Windsor, accessible by a short train journey. While the castle draws its fair share of visitors, the surrounding town and Windsor Great Park is just as lovely. The Long Walk leading up to the castle is particularly stunning.
Laura Bullock is Head of Commercial Partnerships at Sim Local. She currently lives in London.
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